Saturday, December 14, 2019
An Investigation Of Nigerian Consumerââ¬â¢s Online Shopping Behaviour Free Essays
Abstract This research proposal deals with an investigation of the online shopping behaviour among Nigerians living abroad. It has been established from research that a few Nigerians embrace technology in doing business. The research paper starts with an introduction about the problem statement to be addressed in the research. We will write a custom essay sample on An Investigation Of Nigerian Consumerââ¬â¢s Online Shopping Behaviour or any similar topic only for you Order Now The objective is to find out the factors that contribute to the unique online shopping behaviour among the Nigerians. The proposal highlights trends to be investigated that are online shopping in Nigeria. Data to be used in the research will be gathered through the use of a questionnaire given at random to 100 respondents. The obtained data will be analyzed based on the scaled factors given for each response by the participants. The representative sample gives the best results because it uses respondents of diverse fields who are in a position to use online shopping systems. The results can be used by any developing country because the online shopping trends for developing countries are the same. 1. Introduction The nature of how individuals do business has changed from time to time due to individual needs and the emerging business technologies. Electronic commerce is one of the recent forms of online shopping that has been adopted by many business individuals in the world. According to Ghosh (1997, p. 1), ââ¬Å"E-commerce provides consumers the ability to bank, invest, purchase, distribute, communicate, explore, and research from virtually anywhere an Internet connection can be obtained.â⬠Therefore, electronic commerce can be defined as doing business through the internet. This trend of doing business has gained momentum in the global business world because of the increased web advertising (Jackson et al. 2003). This research proposal aims at determining the effect of web advertising on the Nigerian consumerââ¬â¢s online shopping behaviour. 1.1. E-commerce development in Nigeria The basis of electronic commerce depends on the level of technology in a country. Nigeria is a developing country that has experienced improvements in its technological aspect in the recent past with a total population of about 16 % embracing the use of the internet (Internet World Stats, 2009). However, most of the Nigerians have not exploited the full potential of using the internet fully. In addition, the recent advancement of technology has enabled many Nigerians to see the need to embrace technology in doing business. As such, internet usage has started gaining familiarity among the Nigerians. A research by Folorunso et al. (2006, p. 2226) shows that only 32% of Nigerians who had heard about electronic commerce had embraced the technology. This low number of Nigerians using the internet to do business may contribute to the Nigerian online shopping behaviour. 1.2. Problem statement The use of the internet in doing business in Nigeria is slower than other countries in the world. This is contrary to the vital importance provided by the use of the internet in advertising the product. Most of the Nigerians are ignorant about online shopping, but those who embrace the internet do not prefer to do online shopping because they assume products advertised in the internet are either expensive or strange to their traditional culture. This consumer behaviour has reduced efforts of globalization into the Nigerian markets. The question, then, is what should be done about this online consumer behaviour to promote globalization Research objectives This research is carried out to find out the online shopping behaviour among the Nigerians. The objectives of the study will be: To Investigate the behaviour of online shopping among Nigerians Determine whether web advertising has an influence to the online shopping behaviour among Nigerians. To investigate the risks associated with online shopping. 1.3. Research structure This research will start by introducing the problem statement why it is an important study among the Nigerians. This will be followed by outlining the objectives of the study. The existing literature review sets to give the research the basis on which the factors being studied will be based. The methodology section will propose a how the factors can be investigated and why the chosen methods for study are preferred. Lastly the research will highlight the limitations that are likely to affect the results of the study and how they can be reduced to make the results more validated. The main chapters will be as follows; Introduction Literature Review Methodology Data Analysis and Findings Conclusions and Recommendations 2. Literature review Folorunso et al. (2006, p.2224) suggested that the factors that affect online shopping behaviour are: ââ¬Å"establishing cost, accessibility, privacy and confidentiality, data security, network reliability, credit card threat, authenticity, citizensââ¬â¢ income and education.â⬠The shopping behaviour of Nigerians living abroad is unique as it can be identified as unique among the rest. Among the factors suggested by Folorunso income levels and data security was established as the major factors contributing to the unique behaviour of the Nigerians. In another research by Ayo (2006, p.2), he argued that cyber-crime as the major factor behind the low rate of adopting the electronic commerce technology. Further, other important factors have been established as contributing to this unique behaviour among the Nigerians. These factors are inferior online payment methods, lack of trust in web retailers, poor technological infrastructures, and fear of insufficient security in online environments (Adeshina Ayo, 2010). In contrast to the slow rate at which online shopping has been embraced by the Nigerians, they have increased use of electronic banking and payment systems as they regard these technology issues as more secure. The major use of electronic banking is to pay bills, money transfer activities and obtaining banking statements at any time they wish to have the statements for their daily activities. The major factors identified on the previous research do not point to the exact situation because even through the electronic banking services provided by this technology, users are also likely to be exposed cyber crimes (Egwali, 2009). Advertising is used as a marketing strategy to familiarise the consumers to the products in the market. In a global market, advertising through the internet gives the consumers an avenue to consider a varied field of products that will satisfy their specific demand. Although internet advertising comes with a lot of advantages to both the consumer and the advertising agency, it has not been fully embraced in the Nigerian market. This indicates that the consumers in the Nigerian market have varied perceptions about web advertising. According to Wohn and Korgaonkar (2003), ââ¬Å"males exhibit more positive beliefs about web advertising and more positive attitudes toward web adverting than females. Additionally, male are more likely than females to purchase from the web and surf the web for functional and entertainment reasons, whereas females are more likely to surf the web for shopping reasons.â⬠From these findings, it can be deduced that there are specific online shopping behav iour among Nigerians. The research will carry out a detailed review of the existing literature on the behaviour of online shopping among Nigerians. The researcher will critically analyse the literature both that are in support of the research and those that are not. 3.Methodology This research will use qualitative approach to establish an in-depth description of the problem of the study. This method will be the most appropriate because it does not apply any mathematical judgment of the results (Higgs Cherry, 2009). According to Miles and Huberman (1994), qualitative approach is the best because it is concerned with meaningful characteristics, stories, visual renders, observations and words. This study will be based on the individual behaviour on online shopping. Consequently, the research sample will be identified among them Nigerian Diaspora students, professionals and business people. The research sample will be conducted to 100 Nigerians. The research sample gives a good study population because of the sample size. In addition, the use of this type of respondents will give basis to the research because these are people who have the know-how of technological matters. Additionally, since online shopping is based on the use of technology this type of respondents is the best research population because they are quite aware of the online shopping activities using the internet. Thus, the results of the findings will give a true reflection of the real behaviour of the Nigerians online shopping. 3.1.Research approach and strategy The research will be conducted for 100 Nigerian. The respondents will be selected at random both that live in UK and those that are in Nigeria. The respondents will be supplied with questionnaires to investigate their online shopping behaviour. The data that will be used in this study will be sourced from both primary and secondary sources. The primary data will be collected by sending questionnaires to the respondents. The researcher will conceal the identity of all respondents for confidentiality purposes. All respondents will be given unique ID numbers like P1, P2, and P3 that will represent participant one, two and three respectively. Secondary data will be collected from existing literature that is in the public domain. This means that there will be no permission sought to access the materials or cost incurred to collect data. 3.2.Data collection The data for this research will be collected through the use of questionnaires. The questionnaires will be subdivided into three sub-groups as follows: online shopping, electronic commerce and internet usage. Each of the sub-categories will be aiming to investigate the behaviour of online shopping among Nigerians. (See appendix 1) 3.3.Data analysis Qualitative study does not involve numerical values, and thus, an analysis tool will be used that will give correct interpretation and description while at the same time avoiding biases (Sewell, 2008). Therefore, the data will be analysed using case descriptions of the phenomenon. A detailed report will then be developed based on the analysis of the data collected through questionnaires. After, conclusions will be drawn from the analysis of the study, and more so the researcher will give recommendations that for future studies. 3.4. Ethical issues The ethical issue in this research study will be to keep the anonymity of the respondents. Each of the involved respondentââ¬â¢s information will be treated with great privacy based on individual data protection policy. 3.5.Research limitations The sample used to represent the Nigerians is comparably small. A bigger representative sample should be used to determine the real factors. The random sampling method is good, but is faced with the challenge of some respondents failing to cooperate. The best approach would be to administer the questionnaire directly to the respondents to ensure that there is 100% response from the targeted representative sample. 4.Conclusion This research is an important finding that can be used to implement developmental changes in developing countries. Nigeria is one of the developing countries and the trends shown by its abroad citizens can be used as a model for other developing countries. Also, since technology implementation in the business environment is inevitable then it is important to identify these factors in order to make the required adjustments to make the developing countries able to embrace technology. The representative sample will give accurate results of the research study because it will use a study population that can embrace technology. References Adeshina, A Ayo, C .2010. An Empirical Investigation of the Level of Users. Acceptance of E-Banking in Nigeria. Journal of Internet Banking and Commerce, 15 (1), 1-13. Egwali, A. 2009. Customers Perception of Security Indicators in Online Banking Sites in Nigeria. Journal of Internet Banking and Commerce, 14 (1), 1-15. Folorunso, O et al. 2006. Factors Affecting the Adoption of E-commerce: A Study in Nigeria. Journal of Applied Sciences, 6 (10), 2224-2230. Ghosh, A .1997. Securing E-Commerce: A Systematic Approach. Journal of Internet Banking and Commerce, 1-4. Internet World Stats, 2009. Nigeria Internet Usage and Telecommunications Reports. Retrieved from http:// www.internetworldstats.com/af/ng.htm. Jackson, P. et al. 2003. e-Business Fundamentals. London: Dorset House Publishing Company. Miles, M.B. Huberman, A.M. 1994. Qualitative Data Analysis: An Expanded Sourcebook, 2ndedn, Newbury Park, CA: Sage. Sewell, M., 2008. The Use of Qualitative Interviews in Evaluation, Tucson, AZ: The University of Arizona. Sewell, M., 2008. The Use of Qualitative Interviews in Evaluation, Tucson, AZ: The University of Arizona. Wohn, L Korgaonkar, P 2003, Web advertising: gender differences, gender differences in belief, attitude and behavior. Florida: MCB UP. Appendix 1 The questionnaire Online shopping Have you been using online shopping in Nigeria? Do you use online shopping in the UK? If yes how many times did you shop online while in Nigeria per week? How many sites do you visit per week while in the UK or Nigeria? What products do you shop for with this service in Nigeria or the UK? What are the risks associated with online shopping? 2.0 Electronic commerce Have you been using electronic commerce while in Nigeria? Do you still use electronic shopping in the UK? If not, what are the reasons? What functions do you use the service for in Nigeria or the UK? 3.0 Internet usage Do you use internet regularly? What do you use the internet for? Do you think there are risks associated with internet usage? How often do you use the internet for online shopping? How to cite An Investigation Of Nigerian Consumerââ¬â¢s Online Shopping Behaviour, Essay examples
Friday, December 6, 2019
The Transformation of Jeff Henderson free essay sample
The Transformation of Jeff Henderson In life, a ââ¬Å"Fallâ⬠means that someone loses his position or becomes unsuccessful depending on economy, family discord, or crime. You cannot rise if you do not fall first. In the autobiography Cooked, Jeff Henderson undergoes his own ââ¬Å"Fallâ⬠into the abyss of insanity and a redemption born from necessity. The rising/falling motif of the life lessons can be explained by narcissism, solipsism, denial and rationalization. Cooked by Jeff Henderson is a memoir of crime, redemption and a desire to make it big. Jeff Hendersonââ¬â¢s narcissism had grown little by little and the position of solipsism on his mind was higher and higher while he got money, even when he was a child. As a child, he could not satisfy his desire for food, buying fine clothes, and have enough money because of his economic circumstance. Through spending time with his brothers on the street, he began losing his moral compass. We will write a custom essay sample on The Transformation of Jeff Henderson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, he usually pinched twenty dollars from his mother when he had the opportunity. Jeff Henderson thought, ââ¬Å"Iââ¬â¢m going to get mine. After that, he thought he is better and smarter than he is. His narcissism was increasing. So he did not pick up his amazing cooking skill at this point. Besides that, he had a moral denial when one of Jeff Hendersonââ¬â¢s associates was trying to kidnap and kill him. As Professor McMahon stated, ââ¬Å"Henderson rationalizes that he is a drug dealer but he does as, strictly as a businessman. â⬠(Break Through. Web) He justified that he had never used drugs and had never done any violence although he was caught by the Feds. He believed that he is different from others who dealt with drugs as well. Then, He learned his cooking skills in prison, where he served time for cooking up a very different kind of substanceââ¬âselling cocaine. After he got released his attitude to work hard brought him a transformation to be successful. Now, he is an executive chef in Bellagio. His jail period made him flourish and be successful. Works Cited Herculodge. Lesson #4: In the Crossfire: Welcome to the Third Eye. Break Through Writer. October 05, 2011 lt; http://herculodge. typepad. com/breakthrough_writer/2011/10/lesson-4-in-the-crossfire. htmlgt;
Friday, November 29, 2019
College Essay Help for the George Washington University
College Essay Help for the George Washington University We are an online educational resource for Essay Writing Helpà and QA for George Washington University Students. 171à of your peer students already trust us when it comes to Essay Writing, Essay Editing, Coursework, QA, Research Paper Writing, Term Papers and Other Assignments. Get help from GW alumni and former students. Alumnià statistics Where they live Washington D.C. Metro Area 55,692 Greater New York City Area 13,996 San Francisco Bay Area 4,018 Greater Boston Area 3,990 Greater Philadelphia Area 3,444 Where they work U.S. Department of State 785 US Army 651 Booz Allen Hamilton 640 Deloitte 591 IBM 589 What they do Education 12,459 Program and Project Management 10,382 Research 10,334 Media and Communication 9,141 Operations 9,140 Information Technology 8,765 Consulting 8,592 Entrepreneurship 8,166 What they studied Political Science and Government 14,162 International Relations and Affairs 12,852 Project Management 9,321 Psychology 7,791 Economics 7,685 Business Administration and Management, General 7,560 History 5,956 Computer Science 5,826 What theyââ¬â¢re skilled at Research 31,842 Leadership 29,841 Public Speaking 28,311 Management 27,842 Program Management 27,608 Project Management 26,257 Microsoft Office 25,511 Strategic Planning 23,513 Notable Alumni Margaret Smith Executive Director Contract Management and Transaction Contracting, and Managing Director Operations Legal Europe Middle East and Africa Contract Management Lead at Accenture Various at Marsh McLennan Companies Global Managing Director Contract Management and Transaction Contracting at Accenture BBA, International Business 1983 ââ¬â 1986 Thad Allen Tyler Chair at Institute for Leadership, U.S. Coast Guard Academy Member at Council on Foreign Relations Director at Partnership for Public Service MPA, Executive, Legislative, and Regulatory Management 1984 ââ¬â 1986 Brad Arkin VP Chief Security Officer at Adobe Systems Senior Director, Standards, Open Source, and Accessibility at Adobe Senior Manager at Symantec Board member at SAFECode MS, Computer Science and Electrical Engineering 1998 ââ¬â 2000 Leslie Sanchez Data-Driven Analyst, Political Contributor, CBSN (CBS News), Author; Expert in Hispanic Audience Engagement Founder and CEO at Impacto Group LLC Founder at Impacto Group Productions LLC Deputy Press Secretary at Republican National Committee BA, Journalism with Minor in Political Science
Monday, November 25, 2019
College GPA Does It Really Matter
College GPA Does It Really Matter Freaking out about your GPA? Sure, youââ¬â¢ve been told your whole life that grades are the difference between becoming a millionaire and having a lifelong career at Taco Bell. As a college student, that idea is emphasized even more, with many vital courses for your degree having specific GPA requirements. As the end of the semester approaches, you may be spending sleepless nights worrying about whether you did enough to get your GPA to that millionaire-level or if you should just learn how to make a killer Mexican Pizza. Fortunately, your GPA isnââ¬â¢t all that itââ¬â¢s cracked up to be. In fact, there are several very real reasons why your grades arenââ¬â¢t the end-all be-all of your college experience. Just take a look at these facts and statistics about GPA and you may be able to relax enough to keep your current grade level in perspective. 60-70% of HR recruiters think that GPA is important Okay, so GPA is important. In fact, when youââ¬â¢re looking for a job after college, a majority of hiring managers will want to see a GPA above 3.0. Still, if you havenââ¬â¢t met that magical arbitrary number, donââ¬â¢t worry. A full 30-40% of businesses donââ¬â¢t even look at GPA. Instead, theyââ¬â¢ll be interested to see what kinds of extracurricular, community, and volunteer experiences youââ¬â¢ve had. 43% of letter grades given are Aââ¬â¢s In a recent study from Teacherââ¬â¢s College Record, almost half of all grades that are given are Aââ¬â¢s. This means that getting a 4.0 really doesnââ¬â¢t mean what it used to. Many employers know this and understand that being good at kissing the teacherââ¬â¢s butt doesnââ¬â¢t necessarily mean that a person is smarter or more qualified. Lots of influential organizations like Google and America donââ¬â¢t care about GPA Lazlo Bock, the Senior VP of People Operations for Google said in a New York Times interview, ââ¬Å"GPAââ¬â¢s are a worthless criteria for hiring, and test scores are worthlessâ⬠¦We found that they donââ¬â¢t predict anything.â⬠This is proving to be a very valuable theory, with many CEOs, business leaders, and even presidentââ¬â¢s not boasting very high GPAââ¬â¢s. Remember what George W. Bush said: ââ¬Å"To all the C-students: I say, you too can be president of the United States.â⬠45% of college dropouts leave school with a GPA between 2.0 and 3.0 The pressure to get good grades and keep them can be so overwhelming for some students that it will push them out of college altogether. Itââ¬â¢s all about how students perceive their success. According to research from the Education Advisory Board (EAB), students who have a mixture of Bââ¬â¢s and Cââ¬â¢s are more likely to stay in school than those with a mix of Aââ¬â¢s and Fââ¬â¢s. Despite their equal potential, focusing on ââ¬Å"perfectâ⬠grades can actually be a deterrent to success. People not concerned with GPA tend to have higher GPAââ¬â¢s In a small study conducted at Cal State San Marcos, researchers found that students who were most concerned about GPA were more likely to have lower ones. While this could be due to some studentsââ¬â¢ confidence in their abilities, it could also be that a lack of stress about grades helped them to do better on tests and naturally increased their scores. Your GPA may depend on your personality Although everyone has to take tests, there is a certain group of people who seem to excel naturally when it comes to bumping up their GPA. In a study done at Rice University, students who were considered ââ¬Å"conscientiousâ⬠(disciplined and goal-oriented) had higher GPAââ¬â¢s overall. That means GPAââ¬â¢s may do a good job defining the work ability of certain types of students, but completely miss the qualities of students who are more laid back and people-oriented. 51% of MBA programs ding applications based on GPA Although 51% seems like a high number, itââ¬â¢s actually a good thing. What this means is that, while over half of MBA programs see GPA as in indicator of success, almost half think that itââ¬â¢s not a big deal. So depending on your program of choice, GPA can either be a deterrent or a non-issue. Schools with tougher grading policies produce almost 60% fewer successful MBA applicants Schools who participate in grade inflation may not be as honest as others, but they have more students who are accepted into post-graduate programs. In fact, research published in PLOS One showed that students from schools with stringent grading policies (i.e., they only gave out 10% Aââ¬â¢s) had only 12% of their applicantââ¬â¢s accepted. Schools with inflated grades were accepted 72% of the time ââ¬â often because the school in question was seen as prestigious. Basically, itââ¬â¢s important to do your best in school ââ¬â but donââ¬â¢t put too much emphasis on your GPA. Instead of fretting about how you can get that A+ rather than an A, focus on the additional value you can bring to your school and career. A person who has proven to be a creative, innovative self-starter is going to be much more attractive than a super-smart person who only knows how to take a test. Hows your GPA doing? Are you worried about your grades at the moment? Do you have some GPA success formula? Tell us more, dont be shy!
Thursday, November 21, 2019
Business Law E-business paper Essay Example | Topics and Well Written Essays - 750 words
Business Law E-business paper - Essay Example e of your company carries content that can be labeled as defamatory or displays links of other websites that are carrying defamatory material then in that case you could be held and sued for defamation by the aggrieved party. The local reference will be taken while deciding if the material is defamatory or not. To minimize the risk of defamation one should always incorporate disclaimers in their web site stating that the company is not responsible for the actions of third parties. Disclaimers are especially important for those e-companies that have open discussion boards, blogging sites and accept material from third party and publish it on their web site. Although it is not a hundred percent solution as the aggrieved party can still sue if you have not taken sufficient steps to remove the defamatory content from your web site when it came to your knowledge. In addition to that in the terms and conditions part of the web site it should be clearly stated that if anyone indulges in a s ort of conduct that brings disrepute to the company and the resultant damage, then the person whose actions led to that condition will have to indemnify the company. An e-business company while conducting business collects private information about individuals and its patrons. It sometimes contains sensitive information like credit card numbers, debit card numbers, bank a/c numbers and social security numbers etc. This information should not be published and distributed in the public domain and should not be distributed to other companies for commercial gains. The aggrieved party in that case sues the e-business company for damages. The possible solution to this issue is just that one should be extra careful in preserving the personal information of its customers and even if under a certain circumstance it has to disseminate it then it should first seek the consent of the party. The E-Business company will be taxed according the taxation laws of the country where it is registered.
Wednesday, November 20, 2019
Harwich International Ports Business Model Essay
Harwich International Ports Business Model - Essay Example Experts noted that a major change caused by the influence of globalisation was the integration of services with the national as well as international service industries. The fact can be by further observed in the international transport sector comprising of airways, roadways, railways, and even waterways (UNESCAP, n.d.). It is stated to be the rising competition in the global market structure that acts as a major influencing element in the integration of the international port services. Moreover, the continuous changes occurring in the global industry also influence the port service providers to re-evaluate the adopted competitive strategies periodically (The World Bank, n.d.). Integration in terms of modernisation rewards with various opportunities and significant scopes to the industry players such as enhanced competency, profitability, market share that in turn contributes to the overall growth of the port(s). Few of the common strategies implemented by the ports in order to stimulate the process of modernisation and integration are related to the restructuring of corporate governance, cost structure re-evaluation, and infrastructural development (European Sea Ports Organisation, 2011). With the purpose of empirically scrutinising the fact, the paper will concentrate on the integration strategies implemented by Harwich International Port with due consideration to its strategic effectivity and limitations. 2.0 Harwich International Portââ¬â¢s Business Model Harwich International Port is one of the most significant ports on the eastern coast of England. It was established in the 19th century and since then it has served the industry as a reliable deep-w ater harbour. Till the year 1883, the port served passengers from England, Belgium, and Netherlands with its strategies solely concentrated on the expansion of the then business model. Presently, the port operates as a linkage with Germany as well as Scandinavia along with the other countries of the European Continent. It had been acquired by the Hutchison Port Holdings Group in 1998 and thus implements the strategic vision of the group to define its business model (Harwich International Port Limited, 2005). The strategies implemented by the port largely depend on its strategic mission and corporate vision. For instance, the mission of the organisation concentrates on the overall development of its logistic services, operations and the efficiency in terms of port services. The determined vision statement of the organisation also supports the fact by providing considerable significance to the aspect of efficiency in the services rendered by the port. In this regard, the adopted strat egies by the organisation intended to enhance the performance of the port with the assistance of innovative solutions along with long-term continuation of effective customer relationship (Harwich International Port Limited, 2010). To be precise, the company offers a wide range of services to its customers, i.e. shippers and passengers. The services provided by the port include RoRo, Passenger, Cruise, Container, Liquid Bulk and Dry Bulk (Harwich International Port Limited, 2010). The organisation is further diversified in providing services through rail operations. The port also emphasises on other various strategies. They are: Lock-free maintenance Multi-disciplinary system High quality training and development to the employees Continuation of working hours for seven whole days Investment in the development of the services rendered by the port Continuous diversification through the integration of
Monday, November 18, 2019
English Literature Essay Example | Topics and Well Written Essays - 2500 words - 2
English Literature - Essay Example This effect is what brings the reading of poetry closer to its goal ââ¬â the experience of life. One such device used to make poetry an expression of the truth and a tool to convey meaning is the structures of lines. The length and brakes of the lines, sentence structure and visual layout of the poems and the usage of ââ¬Ëenjambmentsââ¬â¢ all contribute to the conveyance of intended message of the poetry. In this essay I shall analyze how the structures of the poetic lines convey meaning of the poems taking the ââ¬Ëromantic poemsââ¬â¢ as the central theme. In other words I shall evaluate the relationships between different poetic constructions of lines or structures and their effects in the meaning that we take form it. I shall analyze following five popular romantic poems giving examples of different structures of lines used within them: William Blakeââ¬â¢s ââ¬ËThe Tygerââ¬â¢, William Wordsworthââ¬â¢s ââ¬ËDaffodilsââ¬â¢, S.T Coleridgeââ¬â¢s ââ¬ËKubla Khanââ¬â¢, P.B Shelleyââ¬â¢s ââ¬ËOzymandiasââ¬â¢ and John Keatsââ¬â¢ ââ¬ËOde on a Grecian Urnââ¬â¢. William Blakeââ¬â¢s The Tyger is one of the most analyzed and discussed poems of the Romantic era in which Blake tries to demonstrate the world of corruption and repression with a rather stark and creepy choice of words and expression. He exhibits the darker forces of the world using similar dark selection of sentence structures and words. George Ehrenhaft (2008, p.118) argues that ââ¬Å"To understand a poem you must understand its tone. The tone of William Blakeââ¬â¢s ââ¬ËThe Tygerââ¬â¢ has long puzzled and intrigued readers. To this day, therefore, more than two centuries after it was written, the poem remains an enigma.â⬠Talking about the visual layout of the poem, there seems to be enough elements that Blake uses to communicate to his readers. The stanzas and the lines are deliberately kept short and brief, probably to intensify the fearful and intimidating effects of the ââ¬ËTygerââ¬â¢. Shortness of the lines symbolizes fear and
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